Beatnik Brew 4-Pack

Student Work

This project was completed in the spring of a 2023 as a style study where we drew from a random design style period to work in. I drew 1950s late modern and we were tasked to design a bottled 4 pack and labels.

I was very inspired by the geometric patterns I saw in my research and gained inspiration from the Bauhaus movement and Paul Rand. Getting out of my comfort zone and using geometric shapes and primary colors was challenging but such a fun process!

Initial sketches, mood board, and mini prototypes.