Dear Reader Social Club

National Student Show Exhibition 2024

Student Work

Dear Reader was completed in Fall of 2023 and the project’s purpose was to focus on exclusive branding. With this in mind, I created the Dear Reader Social Club, a snail mail/pen pal social club for teen girls! I wanted the branding to reflect authentic letter writing and what we associate with that idea – mailer stamps, old type writers, cursive calligraphy, and bring out the nostalgia that snail mail still brings.

The collateral set for Dear Reader included a Save the Date, initiation event invitation, RSVP, event ticket, and a Dear Reader rubber stamp in a box as an event takeaway item.